Top 7 Mysteries About Explainer Videos

There was quite a rise in the myth of explainer videos over the last few years. It was apparent that many people had less or no knowledge about such videos. Well, these are a series of animations that the explainer video service providers present in short clips to show your whole message more simply. Do you know that 79% of non-video marketers are planning to use video as a marketing tool in 2022? Amongst them, the explainer videos are at the top of the list.

In the modern era, videography is quite popular these days. Especially, when companies face a lot of competition with an extensive flow of information. In such tough times, to get an edge, an explainer video comes to the rescue and attracts the audience.

Isn’t it interesting how the explainer video has the potential to make a complicated topic simpler, that too in just 2 minutes? The compression is very difficult to perform but the experts do it with such ease and add a well-organized touch to it.

Video production procedure – does it sound cumbersome to you? Well, if it does, you might be under a great misconception and still believe in the old myths. It’s not just you, but many back out when they find a gap that they can fill with an explainer video. They are well aware of the benefits but are still scared and hesitant. Following are some myths regarding explainer videos, which are popular to this date. Let’s begin.

1. The More Cash You Spend, The Better “Explainer Video” You Get

There’s still an ongoing debate on this myth. However, an explainer video requires consideration of many factors. The foremost requirement is to first get a clear view of your video. A direction on what you want to initiate and a brief of it to the production team. You can also go for guaranteed good results by hiring some large agencies or explainer video services.

On the other hand, you should go for surveying the market first. There are chances that you get to spend a third of the cost acquired by large explainer video services. As many unbelievably talented teams can provide you with the best possible outcomes. Although, it might take some time, do not lose your patience and increase your expenditure.

Marketers and explainer video service providers like these are not good at marketing themselves. You need to be very persistent and have patience when finding one.

2. Comedy Is the Only Way to The Animated Explainer Video

Elaborating something in less than 2 minutes does require humor, but that’s not all. The explainer videos can be of many types and genres. 

Certain types like informative, and storytelling can be a lot different and may not require humor. Other than that, some serious issues, for example, government issues, emotional issues, fundamental issues, and general educational topics, need no humor at all.

3. Humor is Bad

No, it’s not! Explainer videos are an effective tool to interact and talk to your audience regarding a topic you want to explain to them. Of course, an explainer video with a lot of information will be boring and does have a chance that the viewer may lose interest or skip the video.

If you think humor is bad for videos, try watching the “dumb ways to die”, a video by metro trains. Death is a fragile topic but the way they have represented and shown their humor is phenomenal and contains enough potential to draw everybody’s attention. Do take a look at the views.

Humor adds fun to the video and makes them engaging. Well, everyone deserves to smile. Give them a reason.

4. Complicated and Expensive

This myth is somehow true but only limited to the back old days. When years back you needed to have the proper equipment for shooting a video. Additionally, the video was made through appropriate planning and instructions. However, over time, video production has become easier and quicker.

Thanks to the technology which initiated the growth of video production and made us realize that there is no need to hire expensive gear or cameras. You can now make HD and high-tech videos in a short period within a friendly budget.

Let’s talk about complexity. It is not complicated to create a video. One of the simple and common steps is to design your videos according to your brand or business. Try to produce something like “about us” videos. These videos are the best elements to capture maximum viewer’s attention. They are also affordable, accessible, and do not require massive scale production.

5. Confusion Between Peoples' Demonstration and Animation

This is more of a confusion than a myth. It is a misconception. While many businesses and corporations perform marketing and promotional campaigns using normal videos and animated videos. Both of which work best for engaging consumers.

Many people also say that animated videos are cost-effective. Although it is somewhat true, that does not mean that they are budget-friendly and normal videos are cheaper.

6. The Video Has to Be Viral

With the growth of digital marketing and video production, people are now starting to realize the concept of quantity over quality. You might have seen many useless videos on YouTube, which are of no use but got millions of likes and became immediately viral. Whereupon, you can also see some useful videos which did not get millions of likes nor became viral.

Getting viral is a feeling of happiness and joy but that does not mean that it is a solution for promoting businesses – a jaw-dropping myth indeed. The myth has been exposed because getting a video viral is not as simple as it looks unless the video is targeting a global audience.

Moreover, there are certain measures to outbring the video, for example, SEO, organic reach, etc. What’s more important is that the video is appealing to the audience. It should be communicative and generate sales.

7. The Computer Does All of The Work

We would love this to be true but unfortunately, the hard work is done by explainer video service providers. Computers, mobile, and tablets are just tools. Although, computers and other technological devices are getting clever and smarter day by day. But all of the creativity and imagination come from the animator’s mind.

A good animator is not reliant on well-equipped gear and the latest computers. You learn from your experience and the ideas you get. It all depends on your imagination and what you want others to pursue. It has nothing to do with computers or technology.

Conclusion

It is important to be well aware of the video production process as a lack of knowledge and wrong concepts can lead to false and debunked myths. However, it is vital to realize what one should include in a video and whatnot.

There are no video formats that are better than the others and every platform have its own perks. It all depends on the explainer video service provider to use the skills and initiate some creative and out-of-the-box ideas.

It is always preferable to let professionals handle the situation especially when it comes to putting in a large amount of investment. There should be no barrier when it comes to your growth and success!