5 Effective Link Building Strategies For Mobile Apps

Technological advancement has revolutionized the world, and with all the wonders, it has transformed the mobile app sector into an industry. A vital proof is the 1.85 million mobile applications available for users today.

If you're also a part of mobile business apps, you will acknowledge the fierce competition you face daily. Indeed you keep looking for a way to beat your rivals, right? Well, the solution is a link-building strategy for your mobile app.
But do you know how to float it into the highly diversified digital market? Let us help you with effective linking-building strategies for your mobile apps. But before that, here's a glimpse of why link building is important for mobile applications.

Why Is Link Building Important?

Are you familiar with SEO? If yes, you probably have an idea about link building. But how important is it for every digital business? Well, to sum it all up, it plays a part in proposing whether your business is good enough to be ranked higher or not.

A full-fledged SEO technique is the only way to reach your desired rank that helps you sustain the current trends and algorithms. Link building also helps search engines understand the verified links that lead the visitors to your mobile application.

Your links need to be highly credible. Because the higher the quality of your links, the higher your blogs, sales pages, and overall website rank on Search Engine Result Pages (SERPs).

Backlinking Misconception

Backlinking is a simple yet unique way to make your business known to maximum traffic online. Also, this is not something hidden from others, but still, marketers make some mistakes while executing link-building strategies. The most common one is buying backlinks, considering it a good omen. But Google says otherwise. So, let's get a deeper insight into this!

Buyout of Backlinks – Black Hat Technique

One of the most futile beliefs of less experienced marketers is that the mobile apps link-building process should quickly bring more users on board. This is where marketers make the worst mistake of buying backlinks! This practice is known as the black hat technique can take you down the darkest of all the lanes.

You read that right! Although no one ever recommended buying the backlinks, you can now see efforts to rule out this tactic forever because Google's new Webmaster's Guidelines forbid this buyout. Once Google discovers your trick, it entitles you to a penalty, and eventually, the results (higher search engine rankings) you strived for by buying the links, goes into the drain.

But let this be clear from now on, the link-building process has to be steady and gradual. Take things slow with consistency if you want to heed a long-term relationship with your new and expanded clientele. Let your mobile app have the edge over the rivals and see how others cripple later (if they have resorted to the shortcuts).

Backlinking Platforms

To be the first choice of your customers, do your homework right. We have come up with five different platforms that aid in enjoying the fruits of an effective link-building strategy.

1.    Website

Before you think of other tools, your business's website, along with the landing page, can become a better source of generating backlinks. To add up, websites with high 'link authority' perform well in voice search. To compete well, you need to cope with the Google Home result's average Domain Rating, 76.8. Why not start with the most accessible option?

Whenever you opt for other website options, always use reliable sources (links) that, as a result, give equal authority to the application attached to your site.

2.    Guest Blogging

Guest blogging or posting is more or like the same thing. But the marketers use both options differently. Those who upload the content on other sites just to create more backlinks with no quality content, and unrelated sites, end up losing as it doesn't do the talking anymore for Google.

The search engines have become wise, and they can assess if your posted content on other sites is worth the optimization or not. The objective should be to create high-quality content relevant to product, users, industry, and yes, is posted on a relevant website.

When you post guest blogs on high-ranking and relevant websites, you get guaranteed traffic, qualified leads, and of course, better rankings.

3.    Social Media

Social media is one of the most convenient and quickest ways to reach the masses today. If you intend to be aware of the target market of your mobile app at a lesser cost and attract a maximum share of the market in a lesser time, this is the answer for you.

The social platforms are an integral part of your link-building strategy, and if you can't relate, you need to get your game up! These digital mediums allow you to upload posts, images, and the latest updates of your mobile apps.

Moreover, with an identified targeting of the users' needs, you can get incredible attention! Your content gets swiftly disseminated on various channels on the social media platforms, and hence, drives more and more traffic to your mobile application.

4.    Infographics

If no one has ever convinced you about infographics, then here's an interesting fact for you. Articles with infographics generate 178 percent more links and 72 percent more views than all other posts. So, it proves that the inclusion of witty visuals enhances your blog's quality.

Moreover, a blog with infographics takes away the hassle of going the extra mile to attract more traffic. This link-building strategy also helps you gain high-quality links too.

5.    Startup Directories

Ever heard of Crunchbase, Clutch, or GoodFirms? All of these are startup directories. These directories create authentic and prime backlinks for your mobile application. So, get your business enlisted on these directories and enjoy the fruits of the said enlisting in the form of qualified leads.

Backlinking Management Tools – White Hat Technique

Once you start working on the right platform, you need accountability to analyze if you're heading in the right direction. For that, you need backlinking management tools that indicate legitimacy and count as the white hat technique. You can analyze your website, study the backlinks, and see the channels your rivals are using to grow.

We have prepared a list of some of the top-notch backlinking management tools for you. Let's check them out!

·       Ahrefs – The largest global backlinking index in the world.

·       Semrush – Contains a database of 26.5 trillion backlinks.

·       Moz – A complete professional SEO tool package.

·       Majestic – Brings backlink analysis to your browser directly.

·       SEO Spyglass – One of the fastest-growing online backlinking tools.

Some other tools include SE Ranking, Link Miner, and Nightwatch. Though the ones we have enlisted are the best tools in the market right now. Of course, using the best tool would only deliver nothing but the best results. So, let's benefit from these tools as much as possible.

In the end

Keep yourself updated with the analytics to assess the effectiveness of your link-building strategy and make changes in your strategy accordingly. Moreover, the said strategies are not the only alternatives to get a clear path to higher rankings on search engines.

But if you manage to utilize these strategies adequately, you are fasted to witness a tremendous boost in market reach, leads, and conversions, followed by higher revenue. There are many chances of success waiting for you in the market. Please take proper steps and grab them the right way!